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Program your minds temporarily, everyone. “Monday Night Football” on Saturday. “Monday Night Football” on Saturday.
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It must be a big deal if ESPN is moving one of the most marquee programming franchises in the history of TV. But before you start questioning what’s up and what’s down, just know this switch will only be temporary.
This Monday is New Year’s Day, and that brings college football bowl season into play. In particular, it brings the College Football Playoff into play with the Rose Bowl — Michigan versus Alabama — and the Sugar Bowl — Washington versus Texas — happening that day. Those games are being aired across numerous ESPN platforms.
So where would that put the regularly scheduled “Monday Night Football” season finale, since Week 17 is the final week of the MNF broadcasts?
That’s where Saturday comes in.
“The Week 17 game is just really a kind of a … unique scheduling scenario that came up this year,” ESPN vice president of NFL programming Tim Reed said. “So to just help the schedules out and I think optimize it for the fans, it was great that we worked with the NFL on moving from Monday night to Saturday night for Week 17.”
ESPN lucked out with this Saturday’s version of the “Monday Night Football” season finale with two playoff-bound teams — the 11-4 Detroit Lions and 10-5 Dallas Cowboys — facing off at AT&T Stadium. The league scheduled this matchup when the 2023 slate was set in May.
“Yeah, obviously the NFL made a big bet on the Lions to start the year, and they’ve been rewarded very much,” Sports Media Watch founder Jon Lewis said. “Detroit has had a great year, so very prescient scheduling by the league to put the Lions in a lot of high-profile windows.”
Also of note, two-time Super Bowl-winning and Hall of Fame coach Jimmy Johnson will be inducted into the Cowboys’ Ring of Honor by team owner Jerry Jones. ESPN will air the presentation live. This will allow Hall of Fame quarterback Troy Aikman to participate in the ceremony since he’ll be in attendance already as part of the MNF broadcast team.
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Add it all up and this one-year Week 17 MNF changeup should still be a ratings winner.
“I think ultimately, it’s one of those situations where obviously it’s because of the calendar, it’s because of the New Year’s holiday, but they would prefer to put it on Monday night,” Lewis said. “But I think the NFL has established itself enough on Saturdays over the years that viewers are accustomed to watching NFL games on Saturdays, and if it’s a high-quality game — and obviously this is a very high-quality game, Dallas and Detroit — I think the ratings should be quite good.”
Now, not to confuse anyone, ESPN’s Saturday NFL doubleheader for Week 18 is part of the regularly scheduled programming.
This will be the third consecutive season in which games are moved to Saturday in Week 18. Like in previous years, the NFL will schedule both games to involve teams with playoff implications — for example, teams playing to stay alive for a wild-card berth, division title, conference seeding, first-round bye, etc.
The Week 18 doubleheader matchups (to be aired on ESPN and ABC) won’t be determined until the end of Week 17. With no Monday game this week, it at least gives teams more time to prepare for having their games flexed to a Saturday as opposed to if this occurred on a week with MNF occurring on its normal day and time slot.
Kansas City beat the Las Vegas Raiders last year in a Week 18 Saturday matchup that clinched the No. 1 seed in the AFC for the Chiefs. (Chris Unger / Getty Images)
Here’s a look at how the last two seasons’ Week 18 doubleheader matchups played out:
• In 2021, the Kansas City Chiefs toppled the Denver Broncos, which kept the Chiefs’ hopes alive for the No. 1 seed in the AFC. The Tennessee Titans secured the top seed the next day with a win over the Houston Texans. Then the Cowboys throttled the Philadelphia Eagles in the nightcap, which kept the Cowboys’ NFC No. 2-seed dreams alive. The Tampa Bay Buccaneers thwarted those hopes when they defeated the Carolina Panthers the next day.
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• In 2022, the Chiefs captured the No. 1 seed in the AFC by beating the Las Vegas Raiders. Had Kansas City lost, the Buffalo Bills would’ve been the top seed since they knocked off the New England Patriots on that Sunday. Later that night, the Jacksonville Jaguars needed a fourth-quarter comeback to beat the Titans and win the AFC South. This was a win-or-go-home situation for the Jags and Tennessee.
Twenty-four teams remain in playoff contention heading into Week 17 this season, which is the same number as the last two years. Still, it will take until the end of Week 17 to fully determine the postseason scenarios heading into Week 18. The Green Bay Packers–Minnesota Vikings matchup on “Sunday Night Football” features two teams still alive in the playoff race.
“When you look at the Week 17 schedule, almost like the Week 18 schedule as of right now, it’s hard to outside of, like, maybe one game cross anything off that doesn’t have meaning,” Reed said. “I think a lot of us will be doing the same thing in watching all the games this week and see how they shake out. We’re regularly talking to the league about how they’re thinking about it. And then as the games unfold on Saturday and throughout Sunday, we’ll find out what the Week 18 schedule is like everyone else.”
Reed said there’s a back-and-forth between the league and the network on which games will be carried, but ultimately it’s the league’s call. Regardless, Lewis said the ratings for Week 18’s Saturday doubleheaders the last two seasons have been favorable for ESPN.
“The Week 18 doubleheaders’ numbers have done quite well,” Lewis said. “The numbers have been, even by Saturday standards, really strong. Last year, it was 18 million and 19 million (viewers). But two years ago, even better at 19 million and 20 million (viewers). They had to see Cowboys and Eagles that year (2021 season).
“It’s certainly numbers that are not dramatically lower than anything you get on Monday night, and really in the past couple of seasons, dramatically higher than what you would usually get on a Saturday night. So yeah, these have performed better than the normal Saturdays.”
GO DEEPERWhy are NFL ratings defying TV viewership trends? Here's one expert's take(Top photo of Cowboys quarterback Dak Prescott: Megan Briggs / Getty Images)
As someone deeply immersed in the world of NFL programming and media analysis, my expertise spans the intricacies of scheduling, broadcasting strategies, and the impact of various events on viewership. The recent article discussing ESPN's unique move of "Monday Night Football" to Saturday for Week 17 not only captures my attention but also allows me to shed light on the multitude of factors at play.
Firstly, the temporary shift from Monday to Saturday is a result of the New Year's Day and the concurrent college football bowl season, prominently featuring the Rose Bowl and Sugar Bowl matchups. This scheduling decision aims to accommodate the College Football Playoff games, showcasing Michigan versus Alabama and Washington versus Texas on various ESPN platforms.
The specific matchup for the Saturday edition of "Monday Night Football" features two playoff-bound teams: the 11-4 Detroit Lions and the 10-5 Dallas Cowboys. The strategic scheduling set in May showcases the NFL's foresight, capitalizing on the success of the Detroit Lions throughout the year.
A notable highlight is the induction of two-time Super Bowl-winning coach Jimmy Johnson into the Cowboys' Ring of Honor, adding a significant layer of ceremony to the broadcast. The live airing of the presentation, featuring Hall of Fame quarterback Troy Aikman, amplifies the event's importance for viewers.
The article also touches upon ESPN's Saturday NFL doubleheader for Week 18, a regular programming feature that has been implemented for the third consecutive season. The games are strategically chosen to involve teams with playoff implications, ensuring heightened interest and engagement.
Drawing on the past two seasons, the Week 18 doubleheader matchups have proven to be compelling, with teams battling for playoff seeds, division titles, and more. The success of these matchups is evident in the strong television ratings, surpassing typical Saturday night viewership and even rivaling Monday night numbers.
Looking ahead to Week 18, with 24 teams remaining in playoff contention, the article anticipates a thrilling finish to the regular season. The decisions on which games to carry in Week 18 involve collaboration between the league and ESPN, with the league having the final say.
In conclusion, this article not only provides insights into the unique scheduling decisions for Week 17 but also delves into the broader trends of NFL programming, emphasizing the league's ability to draw significant viewership even on non-traditional broadcast days like Saturdays. As an expert enthusiast, I find this analysis not only accurate but also a testament to the NFL's strategic prowess in optimizing its schedule for maximum viewer engagement.