Words sell things.
It’s hard to overstate the importance of words in the sales process. Without words, billions of dollars in daily commerce would stop dead in its tracks, putting millions of people out of work. Yes, words have that much effect.
Politicians may flatter themselves into thinking they are the steam pushing the turbines of economic activity. You and I in the real world of the Amazon marketplace business, where our paychecks don’t come unless we go out and earn them, understand that words are what drives commerce.