What Never To Put In An Executive Summary
According to the 2019 Amazon Product Listing Industry Survey, roughly 80% of all Amazon product listing copywriter copy contains an executive summary – sometimes called an abstract. An executive summary acts as a preface – a kind of overview of what the paper will communicate to the reader who reads the paper from start to finish.
Personally, I think most white papers would be more effective without an executive summary. I’ll tell you why in a moment. But if your customer insists on your writing one, here’s one mistake you want to make sure to avoid…
