Like you, I am an advertiser.
In any case, at my center, in my heart, I am a copywriter. Copywriting is my obsession. I get paid abundantly per direct mail advertisement and email. To be perfectly honest, significantly more than the late, venerated Gary Halbert, the Prince of Print.
Numerous online advertisers and entrepreneurs search unremittingly to locate that one, extraordinary, skilled copywriter who has the stuff to compose duplicate for them.
It’s to *YOU*, this article is composed.
So as to get the outcomes you are searching for from your copywriter, regardless of what they are, you should comprehend four SIMPLE things about us copywriters. The vast majority don’t comprehend these things. What’s more, you realizing them WILL make you a superior advertiser.
They WILL give you an upper hand. So if you don’t mind please tune in.
I will experience these in detail. Once more, if you don’t mind humor me for a minute. It’s just to your advantage.
Initially, you have to know, THE MOST IMPORTANT THING to a copywriter is their outlook. That is all.
We ensure our outlook no matter what. We stand an ever watchful gatekeeper at the entryway of our psyches.
Expressed in an unexpected way, a copywriter should be continually INSPIRED BY YOU and your item so as to add to you. On the off chance that we lose our motivation, in any event, for a minute, it’s finished and neither of us will get the outcome you need for your site or your business.
You need us to crow about you and your item and friends. You need us to BELIEVE. You need us praising you enthusiastically to the high sky.
Assist us with doing that.
For example, most Amazon copywriters I know, they will work their hearts out, they will cut their wrist, open a vein and drain everywhere throughout the floor, just to realize they have added to you.
I have seen it enough occasions to know and I am continually flabbergasted and motivated.
You doing even a somewhat little thing like stating thank you in an email for instance, hugly affects our day, lifts our spirits to the stratosphere, makes us joyous and makes us need to contribute much more to you.
Without a doubt.
A portion of the advertisers come to us resembling an infant cuddly, charming minimal delightful pup… some come here resembling a worn out mutt which hasn’t seen a supper in days and has the mange… Some are pet hotel club, best of breed show hounds… some come here appearing as though a fight scarred, fight exhausted, ultra-wary gatekeeper hound longingly searching for somebody they can trust and have confidence in.
Regardless. It has no effect
Since any copywriter who invests any energy whatsoever ULTIMATELY needs to add to *YOU*- – unreservedly, eagerly, and indeed, in fact possibly in order to land you as a Client.
Be that as it may, in light of my experience, we generally need to serve you, add to you and help you succeed. We celebrate in observing YOU progress nicely.
In any case, to the point: Please rouse us
Annoying, even remotely, is incredibly counter gainful. In the event that you do, similar to a tiger or a lion, our hooks will come out, our teeth will be banished and the discussion go downhill right away.
Except if we have the mindfulness to “stay quiet.” Which it’s actual, we as copywriters, don’t generally have that self-control or mindfulness now and again and we in some cases lash out.
We’re human. We invest wholeheartedly in our work
When you affront, you rouse us in a DIFFERENT way. A negative way. A way that causes hurt with our words. We may not understand it at the time yet it’s unsafe regardless.
It’s been said “The pen is mightier than the sword.” It’s valid.
On the off chance that we are a skillful amazon copywriter uk, we will demolish. I’m talking “singed earth.” Word by word, section by passage. It won’t be beautiful. It will be appalling, and NO ONE will win and nobody, I guarantee you, needs that.
I state this since I have seen it on this discussion enough occasions to know. It can, it will, get monstrous, it can get horrendous and it simply doesn’t need to occur.
So help us, help you. It would be ideal if you just motivate us. This is your above all else order.
Second, challenge us
This is harder considering what I just stated, yet like a games mentor, you need to get the absolute best out of your copywriter.
It’s splendidly OK to challenge, however not in a negative way, in case we get self-cautious and lash back.
You need to continually empower… in any case, love seat your words… ask “why?”… what’s more, request why we are upholding a specific technique or bit of duplicate. As such, you need us to make a solid effort to win your business and demonstrate we have the Amazon copywriting hacks.
It’s OK to take a gander at a bit of duplicate we composed and state “Not sufficient. I think *WE* can improve. I figure you can improve. I see it in you.”
In a Amazon copywriter’s mind, we are ALWAYS attempting to show signs of improvement at our art, at our calling, and improve, and some of the time, such as building muscle, there should be a touch of opposition, so the muscle filaments are torn a piece and afterward reconstructed.
In any case, never under any circumstance question your copywriter has your best and most elevated interests on a basic level. We’ll go through hours breaking down your site or post office based mail piece and give you an investigate worth THOUSANDS.
And yet, give us that bit of opposition. Proceed, you have our consent to challenge us and make us work significantly more for you.
ALL will profit by the learning
Us copywriters will venerate you for it, since it will make us far and away superior all the while.
Simply don’t go down affront street.
Third, unequivocally, adhere to your understandings.
At the point when you eventually employ your copywriter, pay them per the settled upon terms. Precisely.
Nothing, and I amount to NOTHING, deflates a copywriter’s uplifting sails quicker than not being paid as concurred.
Presently I understand there infrequently might be upsets and differences. That is the same old thing. In any case, all things considered, pay us as initially determined.
Once more – when we head to sleep every night, you need us dreaming about you and your business.
Toward the beginning of the day, you need us lifting you up again and praising you excitedly to the high, high sky. We will do it happily, with a melody in our souls.
Paying us gives us the opportunity, adaptability and consent to do only that.
Fourth, back up the landfill truck and empty EVERYTHING you have.
I’m not catching my meaning by that?
All things considered, a copywriter FEEDS on research. For a copywriter, data is the morning meal of champions. We are data piranhas. We NEED research about you, your items, your opposition, your organization, your clients, your possibilities, your notoriety. I could go on.
Fortunate or unfortunate, whatever it is, shower us, even better flood us, with data.
Pull out all the stops. Indeed, even the incidental awful stuff. One little (perhaps unimportant to you) thing could SO have the effect and thus, change YOUR money related predetermination.
Give us as much data as possible
For example, you ought NOT stress over irrelevant things as “I would prefer not to them to get to my information item, they may scam it.” Trust me on this, WE DON’T CARE. However, something you may have said or done in your information item may absolutely move us and GIVE YOU the feature or snare or methodology you’ve been longing for.
You need that, yes?
Proceed, do it by means of private message. That works. This isn’t tied in with anything aside from you getting the outcomes you are searching for as fast as could reasonably be expected.
With the goal that’s it more or less. Rouse us, challenge us, pay us predictably and give us the data we have to accomplish our best work for you.
We will work our hearts out for you for your benefit
Consider it along these lines. A couple of years prior, there was a TV show called “Star Trek: the Next Generation.” The show (and film) consistently cantered around an enormous gathering of half human, half android creatures called “The Borg.”
They were of an aggregate psyche. One objective. All out control.
Think about us, YOUR Amazon copywriting “Borg.” We have just a single objective: Your prosperity. “Opposition is worthless.”